60/60 Theory
60/60 Theory:
The ‘60/60‘ Theory, suggests; every sixty seconds of images and/or sounds, can be viewed viral, around world-wide, in sixty minutes or less. It is the nexus between those on the front line covering local and global events to those viewing these events at their fingertips.
The ‘Small World Experiment’, consisted of several experiments conducted by Stanley Milgram’s and colleague Manfred Kochen, in the 1950‘s. Milgram’s, research which, “examined the average path length for social networks of people in the United States. The research was ground breaking in that it suggested that human society is a small world type network characterized by short path lengths. These experiments are often associated with the phrase, “six degrees of separation”“. [1]
Fast-forward to today and with far more advanced technology, I, conducted my own research
while loosely following the5 (five) procedures of what Milgram categorized as the ‘Basic Procedure’, in his 1950′s experiment. [2]
In Procedure 1 & 2: I, randomly emailed individuals in U.S. cities in San Diego, California and Akron, Ohio; as well, random individuals in Toronto, Ontario, Canada, as my destination points. The target point was Rockport, MA. The email gave specific instructions: the participants were to contact me when they were ready to follow out the instructions. I used CNN (Cable Network News) as a accurate measure of time. ( I instructed that CNN, be recorded at certain times of the day, because the network broadcasts live through out all time zones of the designated target points.)
Procedure: 3-4: The recipients were asked to record 60 seconds of CNN news coverage. Once recorded, the individual was, then, instructed to upload the content to a widely known social network web site (which will remain anonymous). Note: If funding is successful, Viral HQ, will strive to work at the same capacity of the anonymous, social network.
Procedure 5: When the 60 seconds content was eventually viewed in Rockport, MA, I verified the initial recording time and time upon viewing. I concluded that in the experiment which consisted of 100 email requests, 96% of the replies were successful.
